Choosing and Delivering Local Marketing Activities

Match a customer and objective with a suitable channel, message and offer, then complete the practical, brand and compliance checks required before launch.
Format

Online
Course

Starting Date

Enroll Now
Self Paced

Duration

20 Minutes

Price

$79

About the course

The most visible or fashionable marketing channel is not always the right choice. Effective Local Area Marketing starts with a specific customer group and a clear business objective. This course introduces common local channels and shows learners how to select an appropriate activity, create a clear customer message and consider whether an offer is needed. It also covers budget, operational capacity, franchisor approval, brand consistency, Australian marketing responsibilities and simple ways to measure the result.

MATCH CUSTOMER AND CHANNEL

Choose channels based on where the priority customer can realistically be reached and the action you want them to take.

CREATE A CLEAR MESSAGE

Develop a relevant, accurate and brand-aligned message with a clear next step for the customer.

CHECK BEFORE YOU LAUNCH

Review budget, readiness, approvals, brand requirements, compliance responsibilities and measures before proceeding.

WHAT YOU WILL LEARN

  • Begin with a defined customer group and clear marketing objective.
  • Recognise common local channels and match them to the customer and objective.
  • Select a suitable message and decide whether an offer supports the activity.
  • Check budget, operational readiness, brand requirements and franchisor approval.
  • Recognise key advertising, privacy, email, SMS and promotion responsibilities.
  • Choose a small number of useful measures to review after the activity.

Who this course is for

Franchise Partners who understand their local customer and want a practical process for choosing and preparing a suitable local marketing activity.

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