Create Your Local Area Marketing Plan

Bring your customer knowledge and campaign decisions together in a Local Area Marketing Plan that can be reviewed, saved and printed before launch.
Format

Online
Course

Starting date

Enroll Now
Self Paced

Duration

20 Minutes

Price

$79

About the course

This action-focused course guides learners through the decisions needed to prepare a simple, franchise-aligned Local Area Marketing Plan. Learners first see how the fictional Harbour Fitness business completes each section, then add short answers for their own business at each ‘Your turn’ prompt. The plan builds progressively through six manageable steps and brings together the customer, objective, message, activity, timing, budget, responsibilities, readiness, approvals and measures needed be a live marketing activity.

BUILD AS YOU LEARN

Complete one part of the downloadable plan at each stage rather than facing a blank document at the end.

PREPARE FOR ACTIVITY

Record timing, budget, responsibilities, operational requirements, brand checks, approvals and compliance considerations.

MEASURE AND IMPROVE

Choose useful measures before launch, then return after the activity to record actual results, lessons and next steps.

What you will learn

  • Summarise a local opportunity and priority customer group.
  • Set one clear and measurable marketing objective.
  • Select a suitable message, offer, activity and channel.
  • Plan timing, budget, responsibilities and operational preparation.
  • Record brand, approval and compliance checks.
  • Choose measures and decide how actual results will be reviewed.

Who this course is for

Franchise Partners who are ready to turn a local marketing opportunity into a structured plan that can be discussed with their franchisor or marketing team before launch.

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