Course series
Local Area Marketing Foundations for Franchise Partners
Build the knowledge and practical skills to plan Local Area Marketing that connects with local customers and supports your franchise brand.
This four-course program has been designed specifically for Franchise Partners who are new to Local Area Marketing or want a clearer, more structured approach.
Learners will explore the purpose of Local Area Marketing, build a better understanding of their local customers and market, select suitable marketing activities and bring their decisions together in a practical Local Area Marketing Plan.
Throughout the program, learners will use clear examples and guided activities to apply the concepts to their own business. By the end, they will have created a draft plan that can be reviewed with their franchisor or marketing team before launch.
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